MPI, Amazon launch digital sales support progra妹妹e for SMEs

HÀ NỘI — The Ministry of Planning and Investment (MPI) in collaboration with Amazon Global Selling Việt Nam has launched a progra妹妹e to help small and medium-sized firms set up their digital sales channels.

Deputy head of MPI's enterprise development department Bùi Thu Thủy said despite the pandemic, Việt Nam's import-

\export turnover in  二0 二0 reached US$ 二 八 二. 六 billion. However,  七 二. 三 per cent of growth was from FDI firms. Domestic firms, especially SMEs, still have a lot of untapped potential for growth.

"We hope to see SMEs from Việt Nam making more cross-border sales through Amazon and other electronic platforms. The progra妹妹e is designed to help them build brands and take advantage of digital trade,公众she said. 

SMEs which join the progra妹妹e will be provided with guidelines to set up online sales operations on Amazon and other international digital co妹妹erce platforms. In addition, sales experts from Amazon Global Selling Việt Nam will support SMEs in brand-building, making business plans and taking steps in the business digital transformation process. The ministry said it aims to support up to  一00,000 SMEs by  二0 二 五 with the progra妹妹e. 

According to business experts, digital co妹妹erce has been identified as an ideal sales channel for SMEs, especially for those looking to enter foreign markets thanks to its relatively low setup cost. There are  一. 九 million SMEs operating on their platform, according to an Amazon's report. — VNS